The “Ghostbusters” are returning to the silver screen this year. Although many of us are still questioning if the movie will turn out well (as seen by the comments left on the Youtube trailers for “Ghostbusters”). Nevertheless, this summer, the juice drink of choice for those nostalgic for the ‘80s and ‘90s will officially return to store shelves for a limited time. Its resurgence comes after a 15-year hiatus, much to the delight of fans everywhere. Ghostbusters hits theaters on July 15, 2016.
“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”
Hi-C Ecto Cooler became a cultural mainstay in 1987 as a tie-in with the original “Ghostbusters” franchise. The drink’s immense popularity kept it around for more than a decade and kept people deliciously hydrated until it was discontinued in 2001. Since then, popular online sites have cited Hi-C Ecto Cooler fondly in articles on ‘90s nostalgia, and have inspired vocal online fan groups. Those groups, along with some lobbying support from Sony Pictures, spurred The Coca-Cola Company to bring Hi-C Ecto Cooler back, just in time for the new “Ghostbusters” theatrical release this summer.
Fans who can’t wait to get their hands-on Hi-C Ecto Cooler until May 30th, can enter for a chance to win it before it is available for purchase. To enter and learn more about the Sweepstakes, fans can follow @Ectocooler on Twitter and Ecto Cooler on Facebook. Visit: http://bit.ly/HiCEctoCoolerSweeps to read official Hi-C Social Sweepstakes rules and entry details. Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold.
Robin Ek – Editor
The Gaming Ground
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