Mobile games are becoming more and more popular these days, and this is a fact that it is not difficult to comprehend. After all, not everyone has a gaming PC or console, but almost everyone has a smartphone.
As the trend continues to rise in popularity, plenty of people are exploring the idea of building and publishing their games. It could be for making money or pursuing a passion. Whatever the reason, this article can help by providing you a framework for successfully publishing a mobile game.
Step #1 Choose A Genre
Since there are plenty of mobile games out there, the industry often categorizes them for better identification and management. Some of the most common game genres are arcade, escapes, role-play, fighting, adventure, racing, and action.
Your first step is to choose the genre of your future game. By doing so, you’ll have a better focus and a higher chance of moving forward. Also, you can focus on genres that you have the experience of playing. This will also give you a higher chance of success.
Step #2 – Features
Now that you have chosen a genre, then the next step is to think about the game’s features. What’s the goal of the game? What will be the graphics? What makes it different?
These are only some of the few critical questions that you need to tackle in this stage.
Step #3 – Scout Your Competitors
Nowadays, it’s challenging to create a game and get downloads. The biggest reason for this is competition. The number of mobile games being published every year is growing significantly. Also, consumers are pickier. One of the best ways to combat this and increase your chances is to scout your competitors. You’d want to know as much as possible, like the competitor’s pricing model, the game features, and the weaknesses.
Thankfully, there are tools that will make competition research easier and faster. One of such tools is Spokeo reverse phone lookup. Almost every popular game has its own website with features explanations, videos and etc. Your task is to find and investigate such websites by using reverse number lookup or email search and make a research on marketing strategy and so on.
By doing research, you can better position your game to capitalize on the competition’s weaknesses. Ultimately, this will lead to a higher chance of success.
Step #4 – App-Building Technology
Once you have a good idea of your game, that also capitalizes on the competitor’s weaknesses, your next step is to build the actual game. Nowadays, there are plenty of programs that you can use to build your game. If you want to explore your game app-building options, then you can follow this link – https://thinkmobiles.com/blog/mobile-game-development-tools/.
Keep in mind that each program has its own strengths and weaknesses. Hence, you should pick one that is suitable for your situation.
Step #5 – Game-building Process
The next step is building your app. Depending on the complexity of the game, this step could take from days to years. When tackling this step, you generally have two options. You can hire a game developer or build it yourself.
Building the game yourself is the cheapest route. However, it will take a lot of your time as you will have to do everything yourself.
The other option is to hire an offshore company or a freelance game developer. Some people would assume that this a costly option. However, if you can find an excellent offshore game development company, it won’t be that expensive as you might think. However, this assumes that your game is simple. If you are imagining a game with 3D graphics with complex and deep game features, expect to spend thousands of dollars (or millions) even if you hire an offshore game developer.
As an additional tip, Upwork is an excellent source for freelance game developers.
Step #6 – Test Your Game
Once the game is built and running, the next step is to test it. Your goal in this step is to polish the game or find serious bugs. You want your game to be as smooth and bug-free as possible before it hits the marketplace.
Step #7 – Promote Your Game
Once you have polished and published the game, the next step is to promote it. As mentioned above, the mobile gaming market is competitive. In other words, if you don’t promote your game, it’s likely that no one will notice it.
There are plenty of ways to promote your game. Perhaps the two most popular routes are advertising platforms and social media.
Wrapping It All Up
The steps mentioned above are far from being comprehensive. However, it should give you a general idea of how to develop and publish your mobile game. From here, you can continue learning about each step mentioned above in finer details.
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers travelling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.
***Sponsored by spokeo***
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