Some of you might be familiar with Miley Cyrus song “Wrecking Ball” (wait for it). Well, if that´s the case. Then i´ve got some news for you.

Because at this time there is not one, but THREE wrecking balls that´s going in with full force at the media, the video game industry and the SWJ´s.

And those  wrecking balls would be “Totalbiscuit” (he teared ABC news apart both on Twitter and on their own #GamerGate video ), MundaneMatt (Matt speaks up about things that most people just dare to think about) and “Sargon Of Akkad” (intelligence, common sense and logics are some of Akkad´s finest perks).

Sure, there are “other” top-cats out there that loves to take a swing at both the media and the keyplayers of the SJW army. Both these three are (with no doubt whatsoever) THE top players when it comes to that field.

And the last 48 hours has been one hell of a ride for me. Not only because i have tried to digest all the recent events that´s related to this topic. But also because 2015 has started off even crazier than 2014 ended.

But let´s get on topic shall we? Anita Sarkeesian and Feminist Frequency has sparked a lot of controversy within (and outside) the video game industry. The part about “Tropes vs. Women in Video Games” and “Anita Sarkeesian working as an advisor on Mirrors Edge 2”, is old news.

But the part about Intel and Feminist Frequency working together (partnership) is not old news. And that´s why there´s a lot of angry rants at the moment (MundaneMatt for example).

There´s even an on going Intel boycott going down as we speak. At least it seems like a lot of the people from #GamerGate has started to boycott Intel in favour for AMD.

feminist frequency

Whom will feminist frequency team up with next?

So things seems to have gone from bad to worse for Intel (it´s also said that Intel is against net neutrality?). Because we all know how things went with their ad at Gamasutra last year, don´t we now? (it seems like the Intel ads are back at Gamasutra though).

But for those who don´t remember (or have heard about) that event. The intel ad was removed because of a boycott threat against Intel. But what was it all about really?

If you really want to know, then it was ALL about the friendship connection between Leigh Alexander (she works at Gamasutra) and Anita Sarkeesian. And now it seems like Intel is getting ready for round 2 with the #GamerGate movement.

Because like i mentioned before, Intel is now in a partnership with Feminist Frequency. A partnership which (according to Intel themselves) is meant to”Encourage More Diversity at Intel and within the Tech Industry”.

In short. The whole thought behind having Feminist Frequency aboard the Intel train, and Intel investing 300 million dollars in this “Encourage More Diversity in tech” project.

amd and intel

Will AMD gain from the ongoing Intel boycott?

Is to get more women interested in the tech and Gaming industry. Hey, i´m all for that. They got my full support. But is this really the right path to choose? I mean, you can´t force an interest up on anyone.

It has to come naturally you know. And i don´t belive in women quotas in the tech or Gaming industry (or any other profession for that matter). Simply because it should be a question about skills, talent and who has the BEST qualifications for the job in question.

However, It should NOT be a question about race, gender, sexual orientation or religion. And that was my take on that and the boycott crusade against Intel.

So i´m just going to leave you guys with the actuall Intel quote about diversity in tech, and some top comments from MundaneMatt´s video “WTF – Intel teams up with Anita Sarkeesian to push Diversity in Technology Initiative?”.

“Announces Wearable Collaboration with Oakley* and Intel® Curie™, a Tiny, Button-Sized Product to Enable Wearable SolutionsIntel Plans to Invest $300 Million to Encourage More Diversity at Intel and within the Tech Industry, Announces Hiring and Retention Goal” Intel

“Good job Intel!!! Glad im black!! Now I can just attach a bunch of titles to myself and I will be guaranteed a job at Intel :), hmmm what will it be? How bout a Transgendered pansexual feminist lesbian disabled vegan cat calling survivor.. That should get me to CEO in no time 🙂 (edit: Respect the vets :)” – Darkerthanblack247

“Diversity is something that has to happen naturally. Once you start trying to force it, that’s when you get the tokenism and shoehorning in favor of filling quotas, which is, ironically, the exact opposite of what real equality is. That being said, I think we all know by now that these shenanigans are more about the person preaching them than the people they’re claiming to fight for.” horrorpunx610

“Intel teaming up with Anita and is also against net neutrality. I think ill stick with my 8350 for a while. No need to support intel right now.”- Mitch M.

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Robin “V-Act” Ek
The Gaming Ground

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