Join a Globetrotting Adventure Around the World and Awaken Your Inner Trivia Guru.

Press release:
Stockholm, Sweden — February 1, 2018 — Developer and publisher MAG Interactive today announced that Backpacker, a globetrotting trivia game developed by WeAreQiiwi Interactive, has reached one million downloads on the App Store and Google Play. Having secured the highest-grossing position in the trivia category across 23 countries, Backpacker now is the 10th game in MAG’s game roster to surpass the one million download mark.

“We are delighted to reach this milestone as a result of our fruitful collaboration with Qiiwi in terms of marketing and product optimisation”, said Daniel Hasselberg, CEO of MAG Interactive. “Based on our data analysis, Backpacker has a strong revenue potential in the genre, which our teams intend to realise by improving localised content as well as using effective cross promotion between Backpacker and our other games. The continuously growing active user base gives us confidence in our strategy and makes Backpacker another successful addition to our portfolio.”

Backpacker transports players to the streets of Rome or Washington DC with only 500 coins in their pockets and unfettered wanderlust. Players hustle for money, taking on odd jobs and completing various missions while sightseeing at popular places in order to save up enough cash for a ticket elsewhere. Throughout this backpacking adventure, players conquer tons of trivia challenges that test their knowledge in hundreds of different jobs in various categories. With weekly trivia and mini-games challenges players can win extra rewards and souvenirs if they prove their proficiency in certain subjects. Each city also presents unique souvenir items that players can collect and keep as a memory in their backpack. Backpacker already features 41 cities with more to be added regularly, keeping players’ itchy feet satisfied.

Social interaction is an important part of Backpacker’s gameplay experience. Players can follow their friends’ journeys around the world and interact with one another if they are in the same city. For example, players can lend a helping hand by sending coins to friends. They can also keep an eye on each other’s progress by checking passports and compete with them for the top positions on leaderboards.

Download Backpacker for free on App Store or Google Play: http://bit.ly/P_PlayBackpacker

Like Backpacker on Facebook: https://www.facebook.com/BackpackerGame
Follow Backpacker on Twitter: https://twitter.com/backpacker_game
Follow Backpacker on Instagram: https://www.instagram.com/backpackergame

About MAG Interactive
MAG Interactive is a leading developer and publisher of casual mobile games for a global audience. MAG Interactive reaches over 10 million active players every month and the game portfolio consists of ten successful games with over 200 million downloads, including successful titles Ruzzle, Quiz Duel and WordBrain, all of which have reached #1 spots on the App Store and Google Play. With offices located in Stockholm and Brighton, MAG Interactive’s games are distributed through virtual app stores allowing for global reach with minimum effort. MAG Interactive is listed on Nasdaq First North Premier with ticker MAGI. Avanza Bank AB is acting as MAG Interactive’s Certified Adviser. For more information visit www.maginteractive.com.
About WeAreQiiwi Interactive

Qiiwi was founded in 2012 and is based in Alingsås, Sweden. A common denominator for Qiiwi’s games is that they are knowledge-based games. Qiiwi always tries to create games that match the company’s slogan “Saving the world from stupidity”. Qiiwi has since the beginning of 2012 released several different titles globally within the Trivia and Word Puzzle genre. Qiiwi´s most successful titles include “Backpacker” and the “Words in a Pic” series. WeAreQiiwi Interactive is listed on AktieTorget with ticker QIIWI. For more information visit www.qiiwi.com.

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Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround

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