Press release:
Stockholm, Sweden — September 26, 2017 — Swedish publisher MAG Interactive and developer WeAreQiiwi Interactive today announced their partnership on the release of Backpacker – the traveling trivia game for iOS and Android. After a successful launch in Sweden, Denmark and Norway, Backpacker will be fully localised in English and is gearing up towards a worldwide launch. MAG Interactive will act as the publisher, overseeing localisation, marketing and publishing activities.

“It’s been a pleasure to work with WeAreQiiwi on bringing Backpacker to a global audience”, said Daniel Hasselberg, CEO of MAG Interactive. “After seeing Swedish people go nuts over it, we believe that Backpacker shows a lot of potential to capture the hearts of people all over the world.”

Backpacker is a globetrotting trivia game that test players’ knowledge in hundreds of different topics related to different cities around the globe. At first, Backpacker transports players to the streets of Rome or Washington with only 500 coins in their pockets and unfettered wanderlust. Players hustle for money, taking on odd jobs and completing various missions while sightseeing at popular places in order to save up enough cash for a ticket elsewhere.

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About MAG Interactive
MAG Interactive is a mobile gaming company built on creativity and passion. With offices located in Stockholm and Brighton, the team is working hard towards one goal: to create high quality games that make players want to come back for more. The company reached 100M downloads across its portfolio in 2016 and has just surpassed 70M downloads with its flagship franchise, Ruzzle. MAG was also included in the Inc. 5000 List of the fastest growing companies in Europe for 2017. MAG Interactive’s most successful titles include Ruzzle, Ruzzle Adventure and Wordbrain, all of which have reached #1 spots on the App Store and Google Play. For more information visit http://maginteractive.com

About WeAreQiiwi Interactive
Qiiwi was founded in 2012 and is based in Alingsås, Sweden. A common denominator for Qiiwi’s games is that they are knowledge-based games. Qiiwi always tries to create games that match the company’s slogan “Saving the world from stupidity”. Qiiwi has since the beginning of 2012 released several different titles globally within the Trivia and Word Puzzle genre. Qiiwi´s most successful titles include “Backpacker” and the “Words in a Pic” series.

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Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround

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