Pioneers in Entertainment Robotics Team Up with NBCUniversal to Deliver Fans an Exhilarating and Innovative Fast & Furious Experience Based on One of the Most Popular Action Movie Serials of All Time.
SAN FRANCISCO, CA – June 19th, 2017 – Countless diehard fans of the ever-popular Fast & Furious franchise have something new to look forward to this holiday. Anki, the robotics and artificial intelligence (A.I.) company, today announced Anki OVERDRIVE: Fast & Furious Edition launching in September 2017. Anki OVERDRIVE: Fast & Furious Edition will merge the most thrilling elements of the hit robotic battle-racing game — an unprecedented level of customization and interaction in a physical game, driven by powerful A.I. — with the wildly entertaining and incredibly character-rich world of Fast & Furious. Anki OVERDRIVE: Fast & Furious Edition will hit the Danish/ Finnish/ Norwegian/Swedish store shelves in September 2017.
“We’ve been searching for the right brand partnership to help elevate our robotic battle racing experience to the next level of entertainment, and what better fit than one of the most widely recognized action franchises in the world,” said Boris Sofman, CEO & Co-founder, Anki. “Anki OVERDRIVE: Fast & Furious Edition delivers the ultimate adrenaline rush for the millions of Fast & Furious fans merging the fiction of the hit films – including the iconic cars and characters – with videogame elements, physical play, and robotics.”
Anki OVERDRIVE: Fast & Furious Edition features two highly detailed robotic Supercars based on the high-octane vehicles favored by the characters in the films, Dom’s Charger and Hobbs’ MXT. Each Supercar is armed with unique weapons, upgrades, sound effects, and controls. Within the game, players will battle alongside and against mainstay characters from the films including Dom, Hobbs, Letty, and Tej. Their iconic voices bring epic movie moments to life as players battle the Toretto crew, or race against friends and family members. Anki OVERDRIVE: Fast & Furious Edition also includes an all-new, exclusive Fast & Furious track piece bringing even more excitement of the movies into your game. Drive through the Power Zone and trigger a massive blast that disables nearby opponents.
“As one of NBCUniversal’s most loved and enduring franchises of all time, we’re extremely selective when it comes to identifying the brands we partner with to license the Fast & Furious title,” said Manuel Torres Port, Executive Vice President, Worldwide Consumer Products, Universal Brand Development.
“After experiencing the revolutionary technology and gameplay that Anki OVERDRIVE offers, the decision to work with Anki to craft a fresh and innovative take on how fans can experience the world of Fast & Furious became an obvious choice. We’re thrilled to add Anki to our growing list of marquee licensing partners for the franchise.”
Anki OVERDRIVE: Fast & Furious Edition will be compatible with the Anki OVERDRIVE product ecosystem including Anki OVERDRIVE cars and tracks. The game will require a separate, free-to-download Anki OVERDRIVE: Fast & Furious Edition app, and compatible device.
More about Anki OVERDRIVE
Featuring tech so advanced that it feels like the future, Anki OVERDRIVE is the world’s most intelligent battle-racing system. Use your mobile device to take control of robotic Supercars, driven by powerful A.I. and equipped with deadly strategy. Whatever track you build, they’ll learn it. Wherever you drive, they’ll hunt you down. The better you play, the better they become. Whether you battle A.I. opponents or friends, your tactical options are unlimited. And with continuous software updates, the gameplay stays fresh. Customize weapons. Swap out cars. Build new tracks. It’s easy to pick up, and nearly impossible to put down. To date, Anki OVERDRIVE fans have driven 4.5M miles, played 5.2M hours, and built 215K different track configurations.
Keep up with @Anki news & connect with us at: Twitter.com/Anki, Facebook.com/Anki, YouTube.com/Anki, & Instagram.com/Anki!
Anki is harnessing robotics and artificial intelligence to deliver magical experiences that push the boundaries of the human experience. Founded in 2010 by three Carnegie Mellon Robotics Institute graduates, Anki creates consumer experiences using cutting-edge technology that was once confined to robotics labs and research institutes. For three years in a row, Fast Company has named Anki one of the top 10 most innovative companies in robotics. Sales of Anki OVERDRIVE and Cozmo have catapulted the company’s products into the category of top four best-selling premium toys ($75+) of the 2016 holiday season according to The NPD Group.
For more information, visit www.anki.com.
Jonas “O.J” Ek
The Gaming Ground
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