Press release:
New York, USA – Thursday 2nd April, 2020 –

Curve Digital and Muse Games are today super excited and happy to announce that their frenetic firefighting multiplayer game “Embr” is coming to Steam Early Access this Spring (2020).

At a time when our take-out is biked over to us by CEOs trying to bolster their savings in the evenings, and our cabs are driven by anyone with a license and access to four wheels, it makes you wonder whether any of these everyday heroes could turn their talents to some of the bigger jobs.

Do we really need to hit 911/999 when we spot smoke streaming from a building? Yes, yes we do. Just for fun, however, let’s imagine an alternative reality where all such emergencies are handled by the people on the street – where the butcher at the end of the road supplements his wage by driving ambulances in between customers, and the headmistress at your local school fills time between classes performing operations on the backstreets.

From Muse Games, developers of the award-winning Guns of Icarus Online comes the brand new world of Embr – a fantastically fictional take on our world where citizens across the globe have embraced the gig economy to and now stand ready, phones in hand, to respond to your firefighting emergencies.

Working together in an online co-op multiplayer, Embr is a frantic, frenetic, and – most importantly – funny ‘unsimulator’ heading to Steam Early Access in Spring 2020 via Curve Digital, and it promises to mix the spirit and valor of everyday heroism with a delicate dose of satire casting light on the Uber dominated world we live in.

Players will work together to earn tips from clients, earning the ever-so-crucial 5-star rating in order to earn cash, upgrade tools, and become the ultimate ‘have-a-go hero’ firefighter.

“Embr is set in a hyper-capitalist, deregulated alt-present world where public firefighting funding has run dry, and venture capitalism and e-hailing rule the roost,” says Howard Tsao, Team Lead at Muse Games.

“If that all sounds rather loaded – and, indeed, familiar – the gameplay itself is far more upbeat. It’s fair to say our take on firefighting isn’t your everyday simulator”


Tsoa continues, “Our ‘Embr Respondrs’ might be untrained and unskilled, but they’re a creative bunch, and it’s fair to say their solutions for putting out those domestic blazes are as brilliantly makeshift as they are ridiculously entertaining.”


Players will work through a variety of missions to earn money and upgrade their firefighting tools and lease better vehicles and fire trucks, all while dealing with competition from the Canadian firefighting startup Hosr. Staying competitive, however, relies on players working together, planning firefighting and rescuing in dense environments with complex systems interactions; water, fire, gas, electricity, and structure integrity all have a role to play.

In Embr, players come together to create unexpected and ingenious solutions…or they can have a lot of fun failing.

“It’s fair to say the ‘unsimulator’ genre – where there’s much hilarity to be had in getting things wrong – is one we’ve had our eye on for some time, which made Embr such an interesting prospect,” adds Simon Byron, publishing director at Curve Digital.

“Embr is also a game with a message, however. A stark look at a privatized world where the gig economy is king, and the ramifications that stem from that. It’s a combination we couldn’t resist.”

Embr will launch on Steam Early Access later in Spring 2020. Players can expect multiple major content drops in the months after launch significantly expanding the game. Muse Games will also continue to diligently work with the community to further shape the Embr experience based on feedback and suggestions.

About Muse Games
Muse Games is an independent game development studio in NYC focused on boundary-pushing co-op gameplay and AI, with the aim of bringing people closer together through games. We are the bunch behind the award-winning and best-selling Guns of Icarus series on Steam and PS4 that features team-based multiplayer airship combat set in a post-apocalyptic, steam/dieselpunk-inspired world.

Our projects also include the App Store Game of the Week featured platformer CreaVures set in a decaying mystical bioluminescent forest. Currently, we are training a kung-fu fighting hamster named Pimm and empowering the youngling to lead an uprising against the vermin that have taken over the town of Hamsterdam. Other upcoming projects explore a desolate but spiritual planet, the impact of technology on human consciousness, and playing with fire, irreverently.

About Curve Digital
Curve Digital is a leading publisher of video games on both PC and consoles. Since 2013, Curve Digital has been working with the world’s best game developers to help bring their games to broad global audiences; from renowned indie hits like Autonauts to the likes of the multi-million-selling Human: Fall Flat. In recent years Curve Digital has become industry recognised, winning ‘Indie Games Publisher of the Year’ at both MCV Awards 2018 and 2019, as well as ‘Publishing Star’ at the Develop:Star Awards 2019 and ‘Best Publisher Award’ at the TIGA Awards 2019.

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Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround

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