It has been rather tough times for IGN as of lately. I mean, it´s been about a week since it became clear that IGN Spain plagiarized RPG Gamer´s review of “The Legend of Heroes: Trails of Cold Steel” (plagiarization is never alright). Sure, that little “incident” has been sorted out since last week. However, just the other day I noticed something rather strange on Youtube. Long story, short. I was enjoying a GTA5 gameplay video, and suddenly I had a Quantum Break Xbox One ad shoved in my face. Don´t get me wrong now. Normally, I have no problems with video game ads and such, but in the case with IGNs pre-roll ad on. The line between editorial and advertising is pretty much none existing. And as it all turns out, I was not the only one who felt somewhat concerned and uneasy by IGN´s video ad:
I just got this pre-roll ad on YouTube. The line between editorial and advertising is so blurry you can’t see it pic.twitter.com/Rmz0mP8Kwi
— Mark Brown (@britishgaming) 21 mars 2016
I´m of course aware of the fact that “some” people might just shrug and shake their heads at this. However, I think it´s very important to think about the ethics aspect of this matter. And even though I´m not 100% certain whether or not IGN has made a media ethics breach. I still think that IGN´s video ad of “Quantum Break” is somewhat questionable, as I find it to be rather tasteless in terms of ethics (IGN is a video game news site, and still they do monetizing video ads on Youtube for a video game which they will review later on). Well, at least, in my opinion. And from what I saw that day (March 21st), most of the Twitter users who responded to Mark Brown´s (Editor of Pocket Gamer) tweet about IGN´s “Quantum Break” video ad, thought that the video was nothing more than a “100% advertising” kind of thing.
So, with that said. What do you guys and girls think about all of this? Let us know your thoughts in the comment section down below!
This is a personal opinion of the writer, and it doesn’t necessarily represent the other writers (nor The Gaming Ground´s) opinions.
Robin “V-Act” Ek
The Gaming Ground
More by Robin Ek:
Save 3$ with our Play-Asia coupon code "thegg"