A response to The Mary Sue´s Moé post

Ah, yes, The Mary Sue (which is a feminist geek site for females who covers pop culture of different kinds) is at it again. Sure, the site is quite well-known for targeting popular mediums throughout the years (games, movies, TV-series, Comics. You name it!) for ragebait clicks. However, this time it appears as if The Mary Sue might have gotten water over their heads. You see. They dropped a post called “Moé, Misogyny and Masculinity: Anime’s Cuteness Problem–and How to Fix It“, where Amelia Cook took (“Freelance writer viewing anime through a feminist lens“) a swing at cute anime girls, masculinity and Moé-fandom. So as you might imagine, it didn´t take long before fans of anime responded back to The Mary Sue´s article (thus the Twitter hashtag “#OperationMoe”).

“This undercurrent of misogyny runs through The Moé Manifesto”

“Then there is the fact that moé characters are designed to appeal to adult men with the income to afford DVDs and models, but the vast majority of moé anime have teenage protagonists.”

“As a woman keen to see increased representation of female characters on-screen, I find moé alienating.”– Amelia Cook, The Mary Sue

moe misogyny and masculinity animes cuteness problem and how to fix it

First it was games, then cosplayers and comic females…And now it´s anime girls? What´s next after that?

the sjw waifu fear

I bet that there is a whole lot of truth to this picture…

cute asian girl vs ugly females

The more attractive a female looks (real or fictional) the more salt will flow.

That´s just a part of the story though, as it´s simply one piece of a bigger puzzle. As all of this is a part of a culture war that´s been ongoing for years now, and if you read through some of Sam Riedel´s (Contributor coordinator at The Mary Sue) tweets (as seen in the third picture down below) and Amelia Cook´s (Freelance writer at The Mary Sue) previous posts at The Mary Sue. Then you will soon realize that Cook and Riedel ´s biggest fear is anime booty, fanservice and lewd content in general.

operationmoe

I honestly didn´t think that I would live to see the day when anime would become “offending”, “toxic”, “triggering” and “too cute”.

Furthermore, Riedel and Cook are far from the only ones (sadly enough) that gets “triggered” and “offended” by cute anime girls and anime booty. I mean, just take the case with Danny O’Dwyer (Irish Streamer and Youtuber) who brought in rape into the subject of female anime asses (as seen in the picture down below)…

I also thought about another thing in the case with The Mary Sue´s Moé post, there are a lot of female fanservice animes as well (like “Yamato Nadeshiko Shichihenge”, “Diabolik Lovers”, ” Osomatsu-san“, “Uta no Prince-sama Maji Love 1000%”, “Amnesia“, “Free!”). Heck, there is even a female eye candy anime genre called “reverse harem”. So I take it that The Mary Sue will do a follow-up article on that matter as well in the near future? (I highly doubt it, as it would go against their own feminist agenda).

sjws vs the internet

This picture could probably summon up the whole deal with “SJWs Vs the Internet” situation/war (aka “My opinion is correct, while yours is all wrong”).

Then again, this was what Amelia Cook ‏had to say on the matter of her Moé post on Twitter:

“I don’t think liking moe is wrong. I just ask people to acknowledge its problematic aspects as well as the positives.”
“Believe me, I knew what the consequences would be for criticising moe, whether they are necessary is debatable though.” – Amelia Cook, The Mary Sue 

So in a way, all of this made me think about Katherine Cross’s “Press F to revolt” publication (which would be a really biased anti-GG piece). However, I´m more than aware that Cook has her own point of view on her Moé post at The Mary Sue (her points, intentions and so on). So feel free to read through her post and come to your own conclusion.

And with that said, what´s your take on this matter? Let us know your thoughts in the comment section down below!

Source:
The Mary Sue
Amelia Cook
#OperationMoe
Sam Riedel
thebackloggers
Mark Kern

***Disclaimer***
This is a personal opinion of the writer, and it doesn’t necessarily represent the other writers (nor The Gaming Ground´s) opinions.

***Disclosure***
I´m not a fan nor a reader of The Mary Sue.

tgg author avatar robin ek
Robin “V-Act” Ek
The Gaming Ground
Twitter: @TheGamingGround

More by Robin Ek:

Tags: , , , ,

Nutaku booty calls 728px 90px banner
simply 2025 728px x 90px nbanner
´
47 Comments ON " The Mary Sue´s war on cute anime girls, masculinit... "

TGG categories

Advertising spot

*******Help us (TGG) to stay alive!*******

Paypal

Patreon logo

Swish logo

Patreon logo

Join our server on Discord

Discord

Advertisement

Simply dot com 160 x 600 px banner

Advertisement

Recent posts

The 1930s rhythm-action 3D platformer, Spanky "Bat-a-Swing", has just been announced for PC and consoles

The 1930s rhythm-action 3D platformer, Spanky "Bat-a-Swing", has just been announced for PC and consoles

Press release: Bologna, Italy, May 7th, 2026 | Indie developer Green Flamingo is excited to share th[...]
The narrative-driven adventure, ‘WILL: Follow The Light’, is out now for PC and consoles

The narrative-driven adventure, ‘WILL: Follow The Light’, is out now for PC and consoles

Press release: Spokane, WA, USA — 7 May, 2026 — TomorrowHead Studio today launches WILL: Follow The [...]
The evolutionary roguelite, ‘Everything is Crab’, is out now for PC

The evolutionary roguelite, ‘Everything is Crab’, is out now for PC

Press release: The Bottom of the Ocean – 8 May 2026: The origin of a new species is here! The evolut[...]
The cozy exploration and crafting adventure, ‘Duck Side of the Moon’, is out now for PC and Switch

The cozy exploration and crafting adventure, ‘Duck Side of the Moon’, is out now for PC and Switch

Press release: 8 May 2026 – ​ Dutch indie studio Starbrew Games is happy to announce that Duck Side [...]
The challenging precision platformer, ‘TetherGeist’, is out now for PC and Switch

The challenging precision platformer, ‘TetherGeist’, is out now for PC and Switch

Press release: TetherGeist is a challenging precision platformer that rewards practice and persevera[...]
Nordic Game Awards 2026: The final nominations has just been revealed

Nordic Game Awards 2026: The final nominations has just been revealed

Press release: Malmö, Sweden – May 7th, 2026 - The Nordic Game Awards (NGA 26) return for their annu[...]

Our sponsors

Kinguin
banner space
TGG v2.4 © 2014 - 2025 *The Gaming Ground* all rights reserved
twitch icon youtube icon google plus icon twitter icon facebook icon rss icon
alexa
Privacy policy
TGG ethics policies