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Press release:
GUANGZHOU, China, July 24th 2023.
NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES, HKEX: 9999), announced today its participation at the world’s biggest games show, gamescom, held this August at Köln Messe, in Cologne, Germany.

For the first time, NetEase Games will have a presence in both the consumer Hall 6 (A-50) and the business Hall 2.1 (C-030) for gamescom and will also participate in devcom.

The consumer booth will be located at stand number A-50 in Hall 6, featuring a stunning NARAKA : BLADEPOINT display and photo opportunities with professional cosplayers to celebrate the recent collaboration with NIER AUTOMATA, an unannounced title will debut, as well as Quantic Dream’s upcoming games Lysfanga: The Time Shift Warrior™ and Dustborn™.

This year’s business booth will be located at stand number C-030 in Hall 2.1, carefully designed to host partners and allow invited media an exclusive preview of our most eagerly awaited titles like highly-anticipated Where Winds Meet by Everstone Studios, which made its worldwide debut during Opening Night Live last year.

In addition to its gamescom activities, NetEase Games will also be hosting two speaking sessions at devcom highlighting some of the exciting game development expertise that resides amongst the publisher’s studios. The sessions are as follows:

AI-Powered NPCs: Revolutionizing Player Engagement and Storytelling in Gaming
Brian Cox (Lead Programmer, NetEase)
Nathan Yu (Director of Product, Inworld AI)

Despite significant upgrades in video game motion capture, graphics rendering, animation, and modeling, the tech that powers NPCs has remained stagnant. NetEase Games’ Brian Cox (lead programmer at Team Miaozi) and Nathan Yu from Inworld AI will explain how they worked together to address this challenge in the game, Cygnus Enterprises, using cutting edge AI as a literal game-changing solution to this problem.

Beacon System: A New Method to Improve Onboarding Experience in Mobile 4X Games
Chaogui Zhang (Data Research Manager, NetEase)

In a talk aimed at UX and game designers interested in game data research, NetEase Games Data Research Manager, Chaogui Zhang, will show some of the findings based on research using The Lord of the Rings: Rise to War and some of the learnings and innovative solutions created by NetEase Games.
Please visit https://www.devcom.global/ddc-2023/program/ to see the latest information about timings for these sessions.

About NetEase Games
NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES and HKEX: 9999), is a leading global developer and publisher of video game IP across a variety of genres and platforms. NetEase Games’ development and publishing slate include titles such as Harry Potter: Magic Awakened, Knives Out, and Naraka: Bladepoint, and partnerships with major entertainment brands such as Warner Bros and Mojang AB (a Microsoft subsidiary). NetEase Games also supports the growth and development of its innovative global studios in Canada, Europe, Japan and the United States. For more information, please visit https://www.neteasegames.com/

About Quantic Dream
Quantic Dream is a video game creation studio founded in 1997 by David Cage, based in Paris, France and Montreal, Canada. The unique experiences offered by Heavy Rain™, Beyond: Two Souls™ and Detroit: Become Human™, have touched millions of gamers around the world and won more than 250 international awards. They have greatly contributed to the recognition of interactive storytelling in video games.

Since 2019, Quantic Dream has been a publisher supporting videogame creation and independent creators offering singular and original visions. Spotlight by Quantic Dream studio brings them its expertise, its production resources, the necessary financing, and access to international markets and their audiences. In 2022, Quantic Dream embarked on a new stage in its growth by joining NetEase Games, the games division of NetEase, to develop its creative vision and accelerate the development of flagship titles that redefine the interactive experience for gamers around the world. For more information, visit the official website: http://www.quanticdream.com.

Heavy Rain™, Beyond: Two Souls™ and Detroit: Become Human™ ©Sony Interactive Entertainment Europe. Developed by Quantic Dream. Heavy Rain™ is a trademark of Quantic Dream. Beyond: Two Souls™ and Detroit: Become Human™ are trademarks or registered trademarks of Sony Interactive Entertainment Europe. All rights reserved.