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Press release:
Los Angeles, February 18, 2026 — Mob Entertainment has unleashed the highly-anticipated sinister fifth installment in the worldwide indie horror hit Poppy Playtime. Now available on PC via Steam and the Epic Games Store, Poppy Playtime: Chapter 5 – Broken Things invites players back into the heart of Playtime Co., where they’ll find out just how far they’re willing to go to fight for their survival and put an end to The Prototype.

Today’s chapter release comes with a spine-chilling new trailer providing a sneak peek into what awaits players as they venture into Chapter 5 for the very first time. Watch the trailer here:

Backed by a massive and fiercely dedicated community, the Poppy Playtime series has surpassed 50 million players worldwide since the launch of its first chapter in 2021. What began as a modest indie horror project quickly evolved into a global cultural phenomenon, fueled by relentless fan theories and online speculation. Beyond the games, the franchise has expanded through major cross-IP collaborations, a feature film deal, and a fast-growing portfolio of licensed merchandise, firmly establishing Poppy Playtime as a powerhouse entertainment brand. With each new chapter in the mascot horror franchise, the series raises the stakes, delivering deeper lore, nerve-shattering jump scares, and unforgettable characters that continue to captivate players around the world.

“Chapter 5 represents a major step forward for Poppy Playtime. With every chapter, we’ve tried to deepen the world and raise the bar for ourselves creatively,” said Zach Belanger, CEO and Co-Founder, Mob Entertainment.

“This one pushes further into greater atmospheric and emotional tension, and we’re excited for players to finally experience it firsthand.”

Seth Belanger, CCO and Co-Founder of Mob Entertainment added, “One of the most rewarding parts of building this series has been watching the community engage with it; the theories, the art, the creators who’ve acted as a driving force behind it all. Chapter 5 was created with that same spirit in mind. We want players to explore, question, and draw their own conclusions. Reaching this chapter is a milestone for our team, and it wouldn’t be possible without the fans who’ve grown alongside the story. We can’t wait to see how they react.”

In Poppy Playtime: Chapter 5 — Broken Things, players must prepare to face off against the deadly puppetmaster behind the horrifying events of Playtime Co’s dark past. Solve devious puzzles and overcome dangerous obstacles as the true rotten heart at the center of Playtime Co. draws nearer. Traverse this new realm of shadows in a fight for survival (and the truth) with Playtime’s security system, Huggy Wuggy, in hot pursuit and separated from your only allies. Will you finally end this nightmare, or fall victim to the puppet master’s twisted madness?

Features:

Stomach-churning terrors await you in this new section of the factory as you uncover the dark works hidden within The Prototype’s stomping grounds.

In this chilling new layer of the Playtime facility, you will encounter the tortured denizens living in the darkness. They may aid you in your quest to defeat The Prototype, but can they be trusted?

Solve devious puzzles and overcome dangerous environmental obstacles with the power of new GrabPack tools and functionality.

As you reach the true rotten heart at the center of Playtime, discover some of the company’s gravest sins.

For updates and news, follow Mob Entertainment on YouTube, X, TikTok, Instagram, and join the community on Discord.

Find a full press kit including logos, key art, and screenshots here: [LINK]

Poppy Playtime: Chapter 5 – Broken Things is now available on PC via Steam and Epic Games. The console launch is planned for later in 2026.

About Mob Entertainment
Founded in 2015 as EnchantedMob, Mob Entertainment was created by brothers Zach and Seth Belanger, who united their passion for art and storytelling. Their dedicated team continually pushes the boundaries of entertainment, delivering top-tier content that entertains and inspires in an ever-evolving industry. Mob Entertainment, creators of the indie horror sensation Poppy Playtime set in an abandoned toy factory, has seen its characters, including Huggy Wuggy and Catnap, amass a significant following on YouTube and in consumer products. Mob Entertainment is on a mission to craft unconventional stories, captivating characters, and exceptional experiences that redefine norms, enthrall audiences, and achieve both artistic and commercial success. Visit the Mob Entertainment website: www.mobentertainment.com