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Press release:
Boden, Sweden – May 12, 2026. Independent studio The Notlanders today debuted with their puzzle platformer Fail Fail Succeed!

Following a well received public demo and positive player feedback, the solo developed Fail Fail Succeed is now in players hands!

You play as an anonymous figure in an uneasy, dreamlike world, guided by a dog towards what must be your only escape. Progress is blocked by impossible traps, but the twist is that you can transform into different blocks that are left behind when you die. As such, each failure literally becomes a stepping stone to success, and failure a fundamental part of the puzzle-solving experience.

Originally released as a public demo to a strong player response, the full version of Fail Fail Succeed expands significantly on its core ideas, introducing more puzzles, additional twists on the established mechanics and a deeper sense of progression. All this while preserving its restrained and contemplative tone.

At its heart, Fail Fail Succeed reflects the personal journey that shaped its development. Its design echoes the cycles of mental health lows and highs experienced by the solo developer Martin Zetterman. In this way, the mechanics and narrative flow together: each failure not just a setback, but a step towards success.

About The Notlanders
The Notlanders is an indie studio based in northern Sweden. They’re a team of two, alternating between collaborating and working on solo projects, united by the goal of handcrafting tiny worlds with big souls, inspired by personal experiences. Fail Fail Succeed is solo-developed by Martin Zetterman, one of the two studio members. www.thenotlanders.com