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Donating 100% of UK Revenue to Help Disabled Gamers on September 29th.

Stockholm, Sweden — September 21, 2017 — Swedish developer MAG Interactive today announced participating in an upcoming charity event One Special Day, organised by British charity SpecialEffect to help disabled gamers. Alongside 30 other mobile game developers, MAG Interactive will donate all their UK revenue generated for their word puzzle game WordBrain on September 29th.

“We at MAG are proud to be a part of this very special cause making the gaming world into a more inclusive place for everyone”, said Daniel Hasselberg, CEO of MAG Interactive. “We admire the work SpecialEffect does in changing people’s lives and we hope that by donating WordBrain revenue as well as cross-promoting One Special Day message across our most played games we’ll help them reach this year’s goal.”

During One Special Day mobile game developers unite in order to help disabled people play video games. The donations will be used to create custom control setups that facilitate movements for gamers with various disabilities. This year more than 30 mobile game developers are joining forces to raise £100,000 from the revenue generated on September 29th in the United Kingdom.

About MAG Interactive
MAG Interactive is a mobile gaming company built on creativity and passion. With offices located in Stockholm and Brighton, the team is working hard towards one goal: to create high quality games that make players want to come back for more. The company reached 100M downloads across its portfolio in 2016 and has just surpassed 70M downloads with its flagship franchise, Ruzzle. MAG was also included in the Inc. 5000 List of the fastest growing companies in Europe for 2017. MAG Interactive’s most successful titles include Ruzzle, Ruzzle Adventure and Wordbrain, all of which have reached #1 spots on the App Store and Google Play. For more information visit http://maginteractive.com

About SpecialEffect
SpecialEffect is a UK based charity which uses video games and technology to enhance the quality of life of people with disabilities. From controller modifications to eye-control, all customised gaming setups are designed to suit the very specific individual needs of every person regardless of his or her disability. For more information visit: http://www.specialeffect.org.uk

Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround