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Press release:
JUNE 20th 2023.
PLAION, a leading independent developer, publisher and distributor of entertainment products, is proud to announce a newly signed distribution deal with Ubisoft.

The partnership signifies the first time PLAION and Ubisoft will be working together and will be focused on the Nordics and Benelux regions, working on household Ubisoft franchises such as Assassin’s Creed, Just Dance and The Crew.

“We’re thrilled that Ubisoft have entrusted us as their partner of choice to provide our distribution services for their impressive line-up of games, many of which were on show at this week’s Ubisoft Forward. This partnership is yet another example of PLAION’s long term commitment to physical distribution and our continued dedication to providing consumers the choice of how and where they purchase their entertainment products.” said Craig McNicol, VP Distribution Partnerships EMEA.

As part of the partnership, PLAION will be fully responsible for distribution and trade marketing activities covering the Northern European regions of the Nordics and Benelux.

For more information, please visit plaion.com & press.plaion.com

About PLAION
PLAION is a leading independent developer and producer of games and entertainment products, with nine development studios and five publishing units based all over the world. Founded in 1994 as Koch Media, PLAION offers a unique breadth of services and solutions, dynamically growing its business to push ourselves and our partners to the forefront in all the segments we operate in.

PLAION runs a multi-label strategy, with fully owned publishing units, such as PLAION, Milestone, and Vertigo Games, publishing games for consoles, PC and VR platforms across all physical and digital channels.

Additionally – as a global publishing partner – PLAION has formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, Sega, Square Enix, Techland, Warner Bros amongst others.

With its parent company in Höfen, Austria – and the HQ in Munich, Germany – PLAION owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.

PLAION owns nine game development studios: Deep Silver Dambuster Studios (Nottingham, UK), Fishlabs (Hamburg, DE), Warhorse Studios (Prague, CZ), Milestone (Milan, IT), Voxler (Paris, FR) , DigixArt (Montpellier, FR), Flying Wild Hog (Warsaw, Kraków, Rzeszów, PL), Free Radical Design (Nottingham, UK) and Vertigo Games (Rotterdam, Amsterdam, NL). Additionally, PLAION collaborates with numerous independent development studios around the world.

PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ.

PLAION is an Embracer Group company.

Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround