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Press release:
London, UK – 26th Feb, 2025.
The London-based (the UK) indie games developer Kaizen Game Works are today very happy and excited to announce that their crazy open-world narrative adventure mascot management simulator “Promise Mascot Agency“, is coming to PC (via Steam) and consoles (PS5, Xbox Series X/S, and the Nintendo Switch) on April 10th (2025).

From the brilliant minds behind Paradise Killer, join ex-yakuza legend Michi and his assistant manager Pinky☆ in their epic quest to restore glory to a cursed Japanese town’s defunct mascot agency!

Drive through the town in your upgradeable trusty Kei Truck to recruit extremely peculiar, sentient mascots; negotiate their contract terms (how many vacation days does a sobbing block of tofu need anyway?); and assign them to the best jobs to earn that cold hard cash! Meet, connect with, or mildly threaten your new neighbours to find work for your mascots and spread the good reputation of Promise Mascot Agency far and wide!

You’re also going to need all the help you can get! Befriend lovable local weirdos, unlock Hero Cards, like Captain Sign, and play your cards right to send help when your mascots inevitably get themselves into hot water!

“We’ve been working on Promise Mascot Agency for four and a half yars!” said Oli Clarke Smith, Game Director.

“We have put *everything* into this game. We have worked with some absolutely top tier talent. We love this game, it is really special. We’re thrilled to announce the release date and start the countdown to mascot chaos!”

Forbidden mysteries also lie in wait in this quite definitely cursed town – and at the centre of them all is you, Michi. Unravel the conspiracy to uncover the truth behind your exile and the debt hanging over your head.

Promise Mascot Agency will be available on Steam, Xbox Series X/S, PS5, Epic and Nintendo Switch on April 10th, 2025. You can play the new demo on Steam, PlayStation, Xbox and Epic now!

For more information on Promise Mascot Agency, visit the website.

About Kaizen Game Works
Kaizen Game Works is a UK-based independent game studio formed in 2018 by two veterans of the UK games industry. Drawing on their experience working on BAFTA-winning AAA narrative games and wildly popular high end mobile games, Kaizen Game Works wants to change the rules around game narratives and how players experience them. With a focus on player agency and story interaction, Kaizen wants to allow players to craft their own tales and express themselves within games.

To see more about Promise Mascot Agency, please visit – PlayStation / Steam / Epic / Xbox