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Press release:

BOSTON – 11, Nov. 2026 – Co-show organizers ReedPop and Penny Arcade reveal badges go on sale today for PAX East 2027. The East Coast’s most-attended gaming event returns to the Thomas M. Menino Convention & Exhibition Center from Thursday, April 22, through Sunday, April 25, 2027.

In order to welcome as many fans as possible, this PAX East introduces a new Early Bird four-day badge price of $224.99, with service fee included. This represents the lowest cost for a four-day badge this decade. Bring the family with new single-day kids’ badges, and reduced single-day adult badge prices for Thursday and Friday.

Gear up for four days filled with demos from some of the biggest names in AAA, AA, and indie gaming. Go analog with tabletop exhibitors, check out the latest tech from hardware manufacturers, or grab apparel and accessories from merch vendors. Expect exhibitors to be announced over the coming months.

PAX East attendees can dive into a lineup of entertaining and thoughtful panels, featuring fan-favorite media personalities, content creators, and video game industry professionals. The full content lineup will be revealed ahead of the show, with livestreams available on the official PAX YouTube and Twitch channels.

Other activities include esports competitions with cash prizes on the line, the return of PAX Arena’s Stream Stars tournament, console and tabletop freeplay areas, concerts, cosplay meetups, and much more.

“Imagine that I’m ringing one of those Wild West cowboy triangle things,” said Jerry Holkins, co-founder of Child’s Play Charity, Penny Arcade, and PAX. “Come and git it!”

PAX East 2027 badges go on sale today at 12 pm PT/3 pm ET, with four-day badges priced at $224.99, Thursday-only badges at $60.00, Friday-only badges at $70, Saturday-only badges at $83, and Sunday-only badges at $65, with BYOC (Bring Your Own Computer) badges at $55, with service fees included. Kids’ single-day badges are available for $25 per day, and four-day kids’ badges cost $50. All prices include service fees. These Early Bird prices end on Wednesday, Jan. 13 at 11:59 PM EST.

Want to cover PAX East 2027 for a media outlet or channel? Media and content creator badge registration is available here. For info on future PAX events, follow PAX on Instagram, Bluesky, YouTube, Facebook, Twitch, and Twitter.

About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015. The first international PAX was held in Melbourne, Australia, in 2013. In 2017, Penny Arcade established PAX Unplugged Philly, its first tabletop-focused show, held in Philadelphia. 2027 will mark the debut of PAX Unplugged Houston.

About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, Unplugged Philly and Houston, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, MagicCon, and more. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.

About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.

Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround