"Care Bears: Unlock the Magic" is now available in EU

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Press release:
Los Angeles, California – March 27, 2025.
Maximum Entertainment, in collaboration with Cloudco Entertainment, is excited to announce the official launch of “Care Bears: Unlock the Magic”, a vibrant adventure platformer based on the beloved TV series.

Now available on PlayStation®5 (digital and EU retail), PlayStation®4 (digital only), and Nintendo Switch™ (EU retail and digital editions), the game brings the whimsical world of Care-A-Lot to life with engaging gameplay designed for fans of all ages. Physical Nintendo Switch editions will be available in the US on April 8th while PlayStation 5 will be available on May 6th.

Players can step into the paws of Cheer Bear, Bedtime Bear, Tenderheart Bear, and more, exploring over 200 levels filled with mini-games, obstacles, and magical Belly Badge abilities. Inspired by classic arcade-style gameplay, Care Bears: Unlock the Magic blends adventure, teamwork, and fun challenges to create an interactive experience that is both nostalgic and fresh.

“Care Bears has always been about inspiring kindness, teamwork, and adventure, and this game brings those values to life in a whole new way,” said Ian Lambur, EVP, Content Strategy, Co-Productions, Global Distribution & Digital at Cloudco Entertainment.

“Care Bears: Unlock the Magic delivers an interactive experience that blends nostalgia with fresh storytelling, allowing fans to fully immerse themselves in the world of Care-A-Lot and create their own magical moments.”

With multiple mini-games, collectible stickers, and whimsical in-game surprises, Care Bears: Unlock the Magic offers a lighthearted, adventure-filled journey through the Care Bears universe. Players can clear away Storm Clouds, help the Whiffles, and unlock exciting surprises along the way, all while experiencing the colorful and uplifting world of Care-A-Lot.

“As a brand that has brought joy to multiple generations, we wanted Care Bears: Unlock the Magic to create a sense of discovery and fun that feels both nostalgic and fresh,” said Philippe Cohen, CEO of Maximum Entertainment.

“It’s an experience that lets players truly engage with these beloved characters in an exciting, interactive way.”

Care Bears: Unlock the Magic is now available at GAME, Argos, Amazon, and other major retailers, with digital editions on the PlayStation Store and Nintendo eShop.

For more information about Care Bears: Unlock the Magic, visit www.maximument.com and follow Maximum Entertainment on X, Instagram, and Tik Tok.

ABOUT CLOUDCO ENTERTAINMENT
Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

ABOUT CARE BEARS™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. With over 40 years of heartwarming adventures, Care Bears were named as “The #3 Top New Licensee Signed” by License Global Magazine in 2023.

Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Instagram: Instagram.com/CareBears
TikTok: Tiktok.com/@carebearsofficial

ABOUT MAXIMUM ENTERTAINMENT
Maximum Entertainment is a global entertainment company dedicated to crafting indie to AA video game experiences through original content and licensed partnerships. A fully integrated group with a broad portfolio of content, the company emphasizes collaboration and inclusivity in its partnerships to produce the highest level of interactive entertainment. With more than 300 titles in its catalog, Maximum Entertainment has joined forces with talented creators and renowned franchises around the globe to deliver magic to the gamer in everyone. Maximum Entertainment employs experienced professionals across the entire value chain of video games including development, publishing, transmedia, sales, and operations. Visit Maximum Entertainment at www.maximument.com.