Press release:
Montréal, Canada—April 14, 2021.
The Canada-based indie games publisher and game developer Behaviour Interactive today announced with great pride and joy that their  hit asymmetrical multiplayer horror game, “Dead by Daylight Mobile”, has now been downloaded over 17-million times worldwide since its release!

And Behaviour Interactive managed to reach this 17-million killer milestone on Dead by Daylight Mobile’s one-year anniversary.

A Year in Review

Since launch on April 16, 2020 the mobile game has reached several milestones. From the first million downloads, reached just 48 hours after release, to close to 60 million trials played and 170 million generators repaired overall– there’s a lot to cheer for.

The past year has also seen the arrival of 11 new iconic characters for players to enjoy. In April 2020, the legendary Bill from Left4Dead, as well as Nancy Wheeler, Steve Harrington and the Demogorgon from the Stranger Things Chapter all made their way to the game. In May, it was LeatherfaceTM’s turn to step into the Fog. Then came Dead by Daylight’s original Killer The Oni and Survivor Yui Kimura at the end of the summer. In October, the game welcomed Cheryl Mason and Pyramid Head, known in-game as The Executioner, from the iconic Silent Hill franchise. Lastly, this past February, Freddy Krueger, known in game as The Nightmare and Quentin Smith from the A Nightmare on Elm StreetTM Chapter joined the Entity.

“Building up the DbD Mobile team and game was a year-long process where I got to work with a group of truly talented, warm and often hilarious people”, says Dead by Daylight Mobile Producer, Valentine Dessertenne. ‘We’re all deeply proud of the game we made, and this shows in how far we’ve taken DbDM from a barely-there prototype to a flourishing live game. I’m excited to see what’s next for DbDM and this awesome team we’ve put together.”

A lot to look forward to

To celebrate one full year of being able to play Dead by Daylight on-the-go, in-game celebrations are being held. Anniversary Gift Boxes are available for free and contain past collections: players can dress their favorite Killers and Survivors in swanky garb. From April 19th to April 25th, the Summer Camp Collection, featuring breezy outfits for Dwight, Meg, The Nurse and The Trapper will be available via Gift boxes. Lastly, the Back to School collection, featuring the “Campus Cool” outfit for Claudette – the best way to show your uni pride – and the “Lost Cause” outfit for the Legion, because who needs school anyway?- will be available from April 26th to May 2nd.

Finally, the 1st Anniversary celebrations will culminate with the release of the All-Kill chapter on May 3rd, 2021.

The name All-Kill refers to when a group’s song or album simultaneously takes the top spot of all eight Korean music charts.

All-Kill explores the vibrant and exciting world of K-pop music and culture, with a dark twist. It introduces a new Killer: The Trickster and a new Survivor: Yun-Jin Lee.

Stay tuned for more details.

About Dead by Daylight™ Mobile
Dead by Daylight Mobile is designed exclusively for mobile with intuitive controls and carefully crafted experiences based on the fan-favourite asymmetrical multiplayer horror IP from Behaviour™ Interactive. In Dead by Daylight Mobile, players both hunt and are hunted by one another in terrifying maps reminiscent of cult classic horror environments. The game has reached more than 17 million downloads worldwide on iOS and Android since launch in April 2020. For more information, please visit mobile.deadbydaylight.com

About Behaviour Interactive
Behaviour Interactive, Canada’s largest independent game developer and publisher, was founded in 1992. The company boasts more than 700 employees in its Montreal studio. With its award-winning original IP Dead by Daylight™ and the strategy RPG Game of Thrones Beyond the Wall™, Behaviour continues to grow as a leading global developer. Behaviour counts amongst its partners some of the world’s most renowned brands including Activision, Microsoft, Nintendo, Sony, Ubisoft and many more. For more information visit: bhvr.com.

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Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround

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