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Press release:
Copenhagen, September 29, 2016 – Etermax S.A. (creator of Trivia Crack, the trivia game that revolutionized users all over the world) announced today that it has partnered with Mattel Inc. to launch a Pictionary game for mobile devices by the end of this year.

Maximo Cavazzani, Etermax’s CEO and creator of Trivia Crack, gave a presentation today at the New York Games Conference, the most influential conference on the subject, held at the Museum of Jewish Heritage in New York. During his presentation, he announced the company’s upcoming game releases: Melody Monsters in November and Pictionary™ in December. Also, he spoke about the coming trends in the fields of technology and videogames.

The Pictionary™ game will give users of mobile devices a new experience; a platform to unleash their ingenuity and creativity while having fun with an astounding game dynamic.

“We are extremely happy to participate in this project with Mattel. Following the success of Trivia Crack, we will put all our know-how into this next game in order to continue entertaining families all over the world. We want to give people who play the Classic Pictionary boardgame a new experience which will make every game a fun challenge, allowing users to play among friends.” Maximo Cavazzani.

“The new Pictionary game is perfect for a mobile platform, giving fans the ability to play in the palm of their hands,” said Ray Adler, Director of Mattel Games. “Pictionary is a game of quick sketches and hilarious guesses, and Etermax has taken the fun and laughs from the original and created an engaging platform for fans.”

About Etermax
Founded in 2009, Etermax is an Argentinian company that develops mobile games independently. Our mission is to bring education into the 21st century. With the help of one of the best teams in the world, which keeps on growing, the company will focus on revolutionizing education to make it fun, social and multidimensional. Some of its titles include Aworded Crack, Word Crack, FC Barcelona Trivia Fans, Real Madrid Trivia Fans, Trivia Crack and Trivia Crack Kingdoms. Trivia Crack, the company’s star product, reached 200 million global users worldwide; becoming the world’s 5th most played game and leading rankings in more than 36 countries.

About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround