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Innervate Launches New Red Shell Tool Allowing PC Game Marketers to Answer the Age Old Question “Which Half of my Marketing Budget is Working?”. Red Shell Tracks Marketing Campaign Efficiency for Steam Games.

Press release:
Seattle, WA (June 1, 2017) – Seattle-based startup Innervate today announced the launch of its new and inventive Red Shell attribution tool, a brand new product that allows developers and publishers to track marketing campaigns and paid media and see how players are converting to revenue on Steam. Using proprietary Steam attribution technology, publishers and developers using Steam can accurately and successfully track which players are coming from which sources. A player is identified when they click on any and all marketing campaign links and as the player starts the game, the player is recognized and identified as a conversation and is attributed back to the marketing campaign.

“We aim to provide game developers and publishers the ability to connect with their audience and Red Shell is another tool that allows us to do just that,” says Innervate CEO Adam Lieb. “With Red Shell we can take out the uncertainty that goes into a marketing campaign and allow developers and publishers to quickly identify where players are coming from and if their marketing campaign strategy is effective or not. We’ve received great feedback and heard client success stories with those testing the early beta phase of Red Shell and we couldn’t be more thrilled to announce its release.”

In a case study with S2 Games, Red Shell provided a clear overview of the sources that were driving downloads, specifically the sources that were driving quality downloads. S2 Games was able to cut their low performing campaigns and double down on the ones proven to show high ROI. This resulted in better retention and improved feedback on the game.

“Red Shell is the first solution we’ve seen that highlights the real time optimization and success of our marketing campaigns, giving us a unique and much needed overview of where qualified traffic is coming from. This is a must have tool for anyone serious about tracking and measuring marketing data to optimize sales. We recommend it to anyone with similar actives,” said Marc DeForest, CEO of S2 Games current publisher of Brawl of Ages and creator of Heroes of Newerth.

About Red Shell:
Red Shell helps Steam games uncover where their players come from through reliable attribution. Red Shell provides SDKs and APIs for easy integration. The product is also integrated with prominent networks like Google’s AdWords.

For more information on Red Shell, please visit: https://www.redshell.io

About Innervate:
Backed by top VCs and some of the game industry’s most forward-thinking executives, Innervate’s mission is to help game developers build, understand, and grow their fanbase in order to foster success for their games and bring joy to their gamers. Innervate is backed by Trilogy, Acequia Capital, Founders’ Co-Op, and Techstars.

Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround