Menu

«Previous post | Next post»

Press release:
AMSTERDAM, THE NETHERLANDS – July 13 2026 – KRAFTON, Inc. today announced that MIMESIS, a four-player co-op horror title from KRAFTON’s creative studio ReLU Games, has surpassed two million cumulative copies sold worldwide. Last month’s major update added further content to the game’s Early Access run, helping drive the new sales record.

About MIMESIS
MIMESIS is a four-player co-op psychological horror game powered by AI technology. In a world where mysterious rain transforms humans into creatures called Mimesis, players must escape via tram, gather resources, and keep the vehicle running, all while paranoia mounts that one teammate may already have been replaced. The MIMESIS AI mimics voices, behaviours, and memories, creating tense psychological battles where trust itself becomes the ultimate trap. MIMESIS passed one million copies sold worldwide within 50 days of its Early Access launch last October, and crossed the two million mark following last month’s update. Building on this momentum, KRAFTON plans to continue growing MIMESIS into a major franchise IP.

Major Content Update

Last month’s update improved the creature’s behaviour and reworked the game’s progression and difficulty, driving the latest sales spike. The game has also built a strong following on video platforms, with content built around its mistaken-identity premise drawing a combined 10.33 million watch hours and peak concurrent viewership of 3.8 million across individual videos.

CEDEC Awards 2026

MIMESIS also picked up critical recognition last month, becoming the first Korean game to win an Excellence Award in the Game Design category at the CEDEC Awards 2026, Japan’s largest game developer conference, and a finalist for the category’s Grand Award.

“Reaching two million copies is thanks to the players who believed in the game and gave us such strong support,” said Min-jung Kim, CEO of ReLU Games.

“We’ll keep building on that momentum as MIMESIS grows.”

MIMESIS is available in Early Access on Steam. More information is available on the official website, Steam page, and YouTube.

# # #

About KRAFTON, Inc.
Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making.

KRAFTON’s franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players’ dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world.

For more information, visit www.KRAFTON.com.

About ReLU Games
ReLU Games is the creative studio under KRAFTON and was established in 2023. With the vision of “the convergence of deep learning and games,” the studio focuses on developing games using deep learning technologies. Its name originates from the ReLU (Rectified Linear Unit) function, a widely used activation function in artificial neural networks that outputs zero for negative input values. Like its namesake, ReLU Games embraces the spirit of resilience—absorbing failure and pursuing challenges and innovation. The studio has released original AI-powered titles such as MIMESIS and Uncover the Smoking Gun, Magical Mic Duel: Senpai, Hear My Spell, and plans to continue introducing a variety of new games.

About MIMESIS
MIMESIS is a four-player co-op horror psychological game in which players must face an AI entity, “Mimesis,” that behaves like a human player. Set in a world transformed by a mysterious rain that turns humans into “Mimesis” beings capable of replicating other people’s

Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround