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Press release:
London, UK, Thursday 9th March 2023.
Immersive entertainment studio, Maze Theory, can confirm their new VR gangster drama, “Peaky Blinders: The King’s Ransom“, will launch on both Meta Quest 2 and PICO 4 where available across the globe later today.

Peaky Blinders: The King’s Ransom represents the legendary TV series’ first foray into the world of Virtual Reality, and will immerse players in a vivid 1920s criminal underworld. As they explore detailed environments, come face-to-face with intriguing characters, and fight their way through fast-paced shootouts, players will uncover a plot that could change the country forever.

Peaky Blinders: The King’s Ransom adds new characters and rivals to the world of Peaky Blinders for the first time outside of the television series itself. Players will encounter the Winter’s Children – a politically-motivated gang who challenge every move the Peaky Blinders make – and The Tong – a brotherhood from London’s Chinese community who are as fiercely protective of Limehouse as the Shelbys are Small Heath.

Peaky Blinders: The King’s Ransom features the vocal talents of both Tommy Shelby himself, aka Cillian Murphy, and his brother Arthur, played by Paul Anderson. Bringing Cillian and Paul on board cements The King’s Ransom’s authenticity as an action-adventure in its own right within the Peaky Blinders universe.

“We’ve been blown away by the media reaction to Peaky Blinders: The King’s Ransom after recently having the pleasure of showcasing it at Peaky Blinders: The Rise in London,” said Tim Jones, Game Director at Maze Theory.

“Now it’s time for everyone else to step into the Shelbys’ world. Whether you’re a Peaky Blinders fan or taking your first steps into this iconic world, Peaky Blinders: The King’s Ransom is a thrilling and immersive experience for everyone.”

Inspired by the BAFTA-winning TV drama, Peaky Blinders, Peaky Blinders: The King’s Ransom is an original story written in collaboration with Peaky Blinders’ producer and brand owner Caryn Mandabach Productions, and with series creator and writer Steven Knight. The game is created in partnership with Banijay Brands, the commercial arm of content powerhouse Banijay.

“I am always excited by the prospect of ‘Peaky Blinders’ entering new territory,” offers Steven Knight, Creator and Writer of Peaky Blinders.

“People who love the show will love the opportunity to immerse themselves in the world in such a total way.”

At launch, Peaky Blinders: The King’s Ransom offers:

Immersive World: Step into the mean streets of 1920s Birmingham and London and explore iconic locations from the show, including The Garrison pub, Charlie’s Yard, and Shelby’s Betting Shop.
Believable Characters: Come face-to-face with Tommy Shelby (voiced by Cillian Murphy) and Arthur Shelby (voiced by Paul Anderson) like never before. Interact with iconic characters as you uncover allegiances and confront your enemies.
Intense Action: Life in Small Heath is full of opportunity – and risk. Immerse yourself in dramatic action as you take down rivals and move up in the world.
Epic Crime Drama: On the run from the firing squad, you turn to the infamous Tommy Shelby for help, and soon find yourself at war once again. Your only hope at redemption is to defeat the odds and win at any cost… By order of the Peaky Blinders.

Built in Unity, Peaky Blinders: The King’s Ransom will launch on Meta Quest 2 and PICO 4 (in all markets where PICO is available, including Europe, Southeast Asia, Japan, and Korea) later today for £24.99 / €29.99 / $29.99.

For more information on Peaky Blinders: The King’s Ransom, and to sign up for updates, visit the website here. Follow the game on social media, or join the official Discord.

About Peaky Blinders
Peaky Blinders was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). The multi-award-winning BBC One and Netflix series is produced by Peaky Blinders’ official series and official brand owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. Series 1 to 6 are available on BBC iPlayer and Netflix. Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix including in the U.S.

The Peaky Blinders brand enjoys international success across multiple categories including gifting, live experience, apparel, accessories, and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.

For more about the Peaky Blinders go to www.peakyblinders.tv

About Maze Theory
Maze Theory is an immersive gaming studio led by experienced industry veterans from top entertainment companies including Activision, Sony PlayStation, Oculus, EA, Disney, BBC, Channel 4, Output Group and more.

Recent expansion has seen the business grow to over 40 people with the team comprising multiple award-winning developers and creatives. The studio believes in delivering unforgettable stories through innovative, multi-tech and multi-platform narrative experiences that go beyond mere gaming and re-define the future of entertainment.

The game portfolio includes the first ever Doctor Who VR game Doctor Who: The Edge of Time and award-winning found-phone horror game Doctor Who: The Lonely Assassins, which launched this year to massive critical acclaim, heralded as ‘the best Doctor Who game ever’.

For more information visit: https://www.maze-theory.com/