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Press release:
Today, Sonic the Hedgehog, one of the most iconic and beloved brands in the industry, is thrilled to announce its 35th anniversary this year! Since his debut in 1991, Sonic has defined generations with his signature speed, attitude, and style, expanding far beyond his innovative video game origins into new characters and worlds, blockbuster films, animated television, music, merchandise, and more. To commence the festivities, SEGA released a new anniversary trailer to build hype and rewind through Sonic’s best moments over the last 35 years. Check it out further down the page!

Throughout the upcoming year, SEGA will roll out a high-energy slate of anniversary programmes designed to celebrate Sonic’s legacy while bringing fans together around the world. Planned activities include digital content highlighting Sonic’s evolution across the decades, fan meet-ups and community gatherings, exclusive brand and retail partnerships featuring limited merchandise, museum pop-ups and art exhibits, live concert celebrations, and a brand-new narrative podcast.

“We’re incredibly proud to celebrate 35 years of our beloved Sonic franchise with our fans,” said Marcella Churchill, Vice President of SEGA/ATLUS Brand Marketing at SEGA of America.

“This milestone is not just a reflection of our past, but also a look toward the future as we continue to innovate and grow. We want to bring our community together and create memorable experiences for all our fans throughout 2026!”

Additional 35th anniversary-inspired content, partnerships, collectibles, and fan experiences will be revealed throughout the year. Head to the official Sonic the Hedgehog 35th Anniversary website for the latest news, updates, and media surrounding the year’s programs.

To stay current on Sonic the Hedgehog news, follow Sonic on X, Instagram, and TikTok, like him on Facebook, and subscribe to the Twitch channel and the YouTube channel. Fans can head to the Sonic the Hedgehog Amazon store to purchase bespoke 35th Anniversary merchandise from Amazon Merch on Demand.