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Press release:
Sichuan, China – July 9th, 2026 – Indie developer Caikemi, in partnership with publisher Erabit, are proud to reveal that their comical co-op management game Boba Cafe Simulator is launching on Steam July 24th for $15.99, with a 35% discount through July 31st. Craft drinks by hand, design menus and prices, place equipment, decorate your shop, handle customer flow and delivery platforms—and build your ultimate milk tea empire. Do you have what it takes to make “Sugarville” into the top name in the industry?

You’ve been reborn to run a milk tea shop, either solo or with up to 8 players in online co-op. Create your signature drinks from scratch! From lemonade to fresh orange tea, classic bubble milk tea, coffee and seasonal special drinks – every beverage is hand-crafted by you. Cut fruit, brew tea, cook tapioca pearls, grind coffee beans, add ice and syrup. Keep your fridge stocked, and unlock 100+ recipes.

Design every aspect of your cafe’s decor. Name your shop and start decorating. From shelves, to counters, and digital signs to wallpapers, lamps, and even bedding—everything can be placed, rotated, and adjusted. Build the milk tea shop of your dreams.

Of course running a boba cafe requires more than making great drinks and a cool vibe. You also need the business acumen to keep your shop afloat! Customize your menu and pricing freely. Do you want low prices that will bring in a high volume of customers? Or premium drinks with high margins? Make business decisions ranging from which delivery apps to use, balance your contract fees, revenue splits, and traffic. Hire employees and decide your management style. Do you want to exploit labor—or build relationships and uncover their personal stories? Juggle tasks with your real-life friends in online co-op, and see if you have what it takes to remain friends afterwards.

Bear in mind seasonal preferences, as weather affects demand. Who wouldn’t want a hot cocoa in winter—or an ice-cold watermelon juice in summer? Enjoy limited-time drinks for Spring Festival, Mid-Autumn Festival, Lantern Festival, Halloween, Christmas, and more. Explore night-only shops, rare items, magical potions, and mysterious goods. A milk tea shop owner who doesn’t know alchemy isn’t a good wizard. Serve mysterious customers at night—something good might happen.

Manage your work/life balance by doing side activities like farming, fishing, and taking care of your pet companions. Go outside, socialize with neighbors, build relationships, and unlock exclusive recipes or furniture blueprints. Kindness is always rewarded… but sometimes your more troublesome customers need a good knock about the head to help them get their “beauty sleep” and become more responsible citizens.

With the warmth of one cup of tea, save a universe on the brink of sweet collapse.

“Boba Cafe Simulator is a celebration of tea, friendship, and workplace chaos,” said Lowenzahn, environment artist at Caikami. “Tea is famous for being a soothing, calming beverage that brings the user peace and tranquility. But managing a tea shop is anything but. With Boba Cafe Simulator, we wanted to explore that dichotomy in a way that’s upbeat, lively, and full of good humour.”

For more information on Boba Cafe Simulator:

Wishlist Boba Cafe Simulator on Steam

Official Boba Cafe Simulator website

Follow Boba Cafe Simulator on X / Twitter

Follow Boba Cafe Simulator on Blue Sky

Follow Boba Cafe Simulator on YouTube

Join the Boba Cafe Simulator Discord

About Caikemi:
We are a two-person indie game development team based in Sichuan, China. We create games in our spare time alongside our full-time jobs, driven by our passion for making fun and memorable experiences. Yang YiMing – coder and gameplay designer. Lowenzhan – gameplay designer and environment artist.

About Erabit:
An indie game developer and publisher from Singapore. Established in 2022, they have an array of well-known PC titles like “20 Minutes Till Dawn”, “Sensei! I like you so much!”, and “Meta-Ghost: The Breaking Show”, as well as successful mobile ports like “Brotato”, “Halls of Torment”, and “Mini Airways”.