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Press release:
Osaka, Japan, July 30, 2026 – Today, GPTRACK50, an independent studio founded by veteran action game developers, brings a tonne of fantastic news about their upcoming action-RPG Stupid Never Dies. First, the team revealed an October 21, 2026, global release date on PlayStation®5 and PC. Additionally, GPTRACK50 announced that they have entered into a co-publishing agreement with SEGA who will be responsible for the game’s worldwide publishing and distribution.

To celebrate, the team shared a new trailer featuring one of their most important – and hottest – characters, Phoenix Zaza Hotfeathers, a mysterious entity zombie protagonist Davy encounters during his descent. Is he a friend? Is he a foe? Who’s to say! You be the judge by watching the trailer below:

“We are delighted and deeply grateful to SEGA for their publishing partnership and support as we bring the first of many games from GPTRACK50 to players,” said Hiroyuki Kobayashi, President of GPTRACK50.

“Stupid Never Dies is an ambitious action game that introduces a number of original gameplay systems, and working with a publisher as experienced as SEGA has been invaluable. Together, our team remains committed to delivering a game that we believe players around the world will enjoy. We look forward to welcoming everyone into the world of Stupid Never Dies on October 21.”

Players can purchase the game as a Standard Edition for $49.99 USD. Those who want the full post-apocalyptic pop-punk experience can also purchase the Stupid Never Dies: Glorious Idiot Edition for $59.99, which includes the full game alongside its first DLC, TickTock Teddies: Nonsense Overload Pack.

Containing five original TickTock Teddies that add a slew of bonkers visual features and new remixes for the game’s background music to keep your monster-fueled dungeon dives fresh and exciting, the TickTock Teddies: Nonsense Overload Pack DLC includes:

DLC Original TickTock Teddy #1: Big Head: Includes: Big Head Effect + New Combat Music Track Remix. Who said an underdog can’t have an ego? Use this effect to give Davy an oversized bobblehead, while triggering an exclusive composition version of the combat music.

DLC Original TickTock Teddy #2: Chirp Chirp: Includes Footstep Sound Effect + New Home Music Track Remix. Put an extra spring in Davy’s step with a cheerfully unique footstep sound effect while Davy is in Zombie Style, while listening to a fresh new background track as you prep for battle.

DLC Original TickTock Teddy #3: Festival: Includes Hit Sound Effect (during Davy Burst) + Davy Burst Background Music Track Remix. Make an impact as Davy decimates monsters on your way to KOM with new hit sound effects and a new remix of the background music during Davy Burst.
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DLC Original TickTock Teddy #4: Romantic: Includes New Effects for Davy Burst + Main Theme Replaces Davy Burst Background Music. Add a little extra style to Davy Burst as the graffiti-style effects are replaced with an exciting new special gimmick, adding the game’s theme song in place of the original Davy Burst background music.

DLC Original TickTock Teddy #5: Splash: Includes Level-Up Effects + “Hurry Up” Music Track Remix. Davy gains new level-up effects to make sure monsters know that his power has grown, as a new remix of the “Hurry Up” background music plays.

And finally, as if that wasn’t enough to get you excited for the apocalypse, eager players can get an early listen to Stupid Never Dies hard-hitting pop-punk soundtrack, with the release of two tracks – the official theme songs for the game – on August 4. Available to stream via Amazon Music, Apple Music, Spotify, and other major music streaming platforms, get an early taste of the game through high-energy, adrenaline-filled music that captures the spirit of its over-the-top action:

Opening Theme: Stupid Never Dies (Performed by Davy & Julia): A high-energy pop-punk track performed by the game’s protagonist, Davy, and heroine, Julia.

Ending Theme: Restless, Reckless, Never Die, Fearless (Performed by Davy): A heartfelt song, dedicated to Julia, Davy expresses his deep feelings and determination to bring his frozen princess back to the land of the living.

In addition to the songs themselves, be sure to check out the specially designed cover artwork, crafted with the same attention to detail and nostalgic nod to its flamboyant punk roots as the game itself.

About Stupid Never Dies

Developed by GPTRACK50, a new studio formed by veteran action game developers, Stupid Never Dies delivers a single-player 3D action RPG experience unlike anything you’ve played before.

Set in a monster-ruled otherworldly dungeon, Stupid Never Dies puts you in control of Davy, a timid zombie living at the very bottom of monster society. Defeat enemies, level up, and collect strange items to grow stronger on your quest to bring Julia, a frozen human girl, back to life.

Steal enemy abilities, customize your undead body with bizarre upgrades, and experience fast-paced combat packed with innovation.

Wishlist Stupid Never Dies on PlayStation:

https://store.playstation.com/concept/10013888

And on Steam:

https://store.steampowered.com/app/3486530/Stupid_Never_Dies

Stupid Never Dies will be available for PC via Steam and PlayStation 5 on October 21, 2026, followed by a Japan release on October 22. The game will be available for purchase as a Standard Edition for $49.99 USD, or as part of the Stupid Never Dies: Glorious Idiot Edition for $59.99 USD.

The game will be available in English, with English, French, German, Italian, Spanish, Japanese, Korean, Russian, Polish, Latin American Spanish, Brazilian Portuguese, Traditional Chinese, and Simplified Chinese as supported subtitle languages.

Follow Stupid Never Dies on X, and GPTRACK50 on X, YouTube, and the official website to keep up to date with the latest news.

About GPTRACK50
GPTRACK50 Inc. was established in Osaka, Japan, in October 2022 by President Hiroyuki Kobayashi with the mission of creating new entertainment IPs, primarily through the development of consumer video games for a global audience. The company aims to expand its original IPs beyond games, exploring cross-media opportunities such as live-action films, animation, and more.

The major past works of our staff include the Devil May Cry series, the DRAGON’S DOGMA series, the Resident Evil series, and more.

About SEGA CORPORATION
SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world. https://www.sega.co.jp