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Press release:
EL SEGUNDO, Calif. and MILAN, Italy – December 20, 2021.
Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, announced today that critically acclaimed “Hot Wheels Unleashed”, the action-packed arcade-style racing experience, sold one million copies worldwide across both physical and digital since its launch on September 30, 2021, making it Milestone’s fastest-selling title ever.

“Ever since we announced Hot Wheels Unleashed back in February, we’ve received thousands of love messages from fans. This milestone is the umpteenth display of affection of our passionate community,” said Luisa Bixio, CEO, Milestone.

“Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. We’re proud of this exciting milestone, and we look forward to even more fans discovering the game and new upcoming content as we head into 2022.” Andrew Chan, Head of Digital Gaming, Mattel.

Hot Wheels Unleashed™ offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of

Hot Wheels® vehicles with different attributes and rarity levels that players can customize with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items. The game also features a revolutionary Track Editor enabling players to customize tracks in any game environment and share them with the game’s community.

Hot Wheels Unleashed™ is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store). For more details, visit the official website [https://hotwheelsunleashed.com/]

As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance.

Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.

For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.

* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020

About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play.

We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

About Milestone
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs. For more information, please visit www.milestone.it

HOT WHEELS UNLEASHED™ © 2021. Published and Developed by Milestone S.r.l. All rights reserved. HOT WHEELS™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2021 Mattel. All manufacturers, accessory suppliers, names, tracks, sponsors, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners.