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Press release:
London – October 2nd, 2026 – Gamers’ charity SpecialEffect are inviting gamers to buy and play selected mobile games from some of the biggest names from the industry on Friday 2 October including Hay Day, Golf Clash, Subway Surfers and Dream League Soccer.

Gamers can raise vital funds for the charity by purchasing qualifying titles and DLC from One Special Day industry partners including Sybo, Supercell and Rovio, who will donate a percentage of the resulting UK revenue to the charity’s flagship fundraising campaign.

A full list of games in the mobile promotion can be found here: https://bit.ly/3TT9bUL

The support of the partners and their communities will help the thousands of physically disabled people every year who ask for the charity’s assistance. SpecialEffect’s teams of therapists and technical specialists provide assessments and customised technology loans to help bring joy into the lives of people with disabilities. In turn, the charity pass on what they learn to help hardware and software developers make their products and games easier to use for as many people as possible all over the world.

Deborah Mensah-Bonsu, Social Impact and Sustainability, Supercell, said, “We’ve been proud to partner with SpecialEffect across our games for nearly a decade, and that relationship has grown far beyond One Special Day. From cycling in Helsinki and joining One Special Walk in London, to learning from their incredible work as we think more deeply about inclusive design. We’re continually inspired by their tenacity,
generosity and tremendous heart, and by how they show the games industry can genuinely change lives for the better.”

Tom Donegan, SpecialEffect COO, added, “We’re truly grateful to our partners for their generous involvement in One Special Day 2026. As demand for our projects and services continues to rise, this valuable contribution will play a vital role in helping us share the joy of gaming with thousands of people with physical disabilities around the world.”

The charity would like to thank all the One Special Day mobile partners this year: Supercell, Rovio, SYBO, Playdemic, Fingersoft, Supersolid, Hyper Luminal Games, New Star Games, Miniclip, Green Man Gaming and MAG Interactive.

This year’s One Special Day has already featured an extensive Steam Sale, a Green Man Gaming bundle beginning in early October and the second One Special Walk in London. A range of other supporting activities and studio events have also taken place, with the charity hoping to raise in excess of £500K through this eleventh edition of their flagship campaign.

The charity recently launched Open Drive, their first iOS mobile game, specifically designed for players with a wide range of physical disabilities.

Find out more about One Special Day at: http://www.onespecialday.org.uk

Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround