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Press release:
Award-winning gaming peripherals brand launches across Sweden, Denmark, Norway and Finland through leading Nordic distributor Cenor.

Stockholm, Sweden – June 19th, 2026 – White Shark Gaming, an international gaming peripherals brand available in more than 35 countries worldwide, is entering the Nordic market through a new distribution partnership with Cenor, bringing its complete portfolio of gaming accessories and peripherals to retailers and consumers across Sweden, Denmark, Norway and Finland.

Founded in 2015, White Shark has built its reputation by delivering gaming peripherals that combine modern design, reliable performance and accessible pricing, making high-quality gaming equipment accessible to a broader audience without compromising performance, design or reliability.

The brand’s extensive portfolio spans gaming mice, keyboards, headsets, mousepads, gaming chairs and accessories, offering retailers a complete gaming ecosystem under a single brand. White Shark products have received more than 120 awards and industry recognitions worldwide, reflecting the company’s commitment to combining functionality, design and value.

As consumers increasingly seek products that deliver strong performance and long-term value, White Shark is well positioned to meet demand with a gaming portfolio that combines attractive pricing, modern aesthetics and quality-focused product development.

A Strong Opportunity for Nordic Retail The Nordic gaming category continues to be one of the most active segments within consumer electronics. Through this partnership, Cenor will introduce White Shark to retailers across the region, providing access to a broad and competitive gaming assortment designed to meet the needs of both entry-level and enthusiast gamers.

As consumers increasingly focus on value when making purchasing decisions, demand continues to grow for gaming products that combine strong performance, modern design and attractive pricing. With a combination of attractive retail pricing, strong gaming-focused branding and a comprehensive product portfolio, White Shark offers retailers an opportunity to strengthen their gaming category with a brand that delivers exceptional value for money and has already established a presence in more than 35 countries worldwide.

“Cenor has built a strong reputation throughout the Nordic region, and we see them as the ideal partner for our continued European expansion. Their market knowledge, retail relationships and local presence make them uniquely positioned to establish White Shark in the Nordics.” – Stjepan Šmit, CEO, White Shark Gaming

“We are pleased to introduce White Shark to our customers across the Nordic region. The brand combines strong design, broad product coverage and competitive market positioning, making it a valuable addition to our gaming portfolio.” – Lennart Starby, CEO, Cenor Nordic

Available Across the Nordic Region White Shark products are available immediately through Cenor’s distribution network across Sweden, Denmark, Norway and Finland. For product availability, retail opportunities and commercial enquiries, retailers are invited to contact their local Cenor office: Sweden: [email protected] Denmark: [email protected] Finland: [email protected]

About White Shark Gaming White Shark Gaming is an international gaming peripherals brand present in more than 35 countries worldwide. The company develops gaming mice, keyboards, headsets, mousepads, gaming chairs and accessories designed to deliver quality, performance and value for gamers at every level. White Shark is recognised for combining modern gaming aesthetics with accessible pricing and a broad product portfolio.

About Cenor Cenor is one of the Nordic region’s leading distributors of consumer electronics accessories and gaming products. With operations across Sweden, Denmark, Norway and Finland, Cenor supports retailers throughout the region with carefully selected brands, local expertise and strong market support.

Jonas “O.J” Ek
The Gaming Ground
Twitter: @TheGamingGround