During the first-ever China International Import Expo (CIIE), held in Shanghai from Monday 5th to Saturday 10th November 2018, British creative companies (including Tower Studios, with their sports game “Sociable Soccer“) signed eight deals with Chinese enterprises worth more than 40 million pounds ($52.7 million). The deals involved areas including TV, film, advertising and gaming.
“This is fantastic news which will bring growth to the creative sectors in the UK and China,” Baroness Rona Fairhead, British minister for Trade and Export Promotion, said at a signing ceremony for the eight deals on Wednesday “We see the CIIE as a really momentous event,” she said.
Representing the UK gaming industry was UK-based game developer Tower Studios, who along with China’s sports game company Crazy Sports and Chinese mobile game company Migu Interactive Entertainment agreed on a deal to produce, license and distribute popular mobile games in China.
“We and Crazy Sports will bring Tower Studios’ soccer-themed mobile game Sociable Soccer into the Chinese mainland market,” Fang Zhongjun, vice president of Migu Interactive Entertainment, told the Global Times.
“We provide internet broadcast services of top soccer matches for Chinese audiences, and now we are looking forward to offering domestic fans a good soccer mobile game.”
The signing ceremony between the companies was featured on CCTV’s national TV News in China, Jon Hare CEO of Tower Studios said “We are thrilled to be able to partner up with such powerful publishing partners here in China. Crazy Sports and Migu Interactive Entertainment are truly supportive publishing partners and their affiliation with the Chinese Super League and China Mobile gives us access to the 100 million football fans here that use their live football services.”
The long awaited football action game is due for release on mobile formats in China and throughout Asia early next year.
Jonas “O.J” Ek
The Gaming Ground
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