Digital Extremes Warframe to set guinness world records title

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Not only is it Friday today (yay!), but it´s a very special Friday today. Because Digital Extremes (the makers of “Warframe“) plans to set a Guinness world record tonight. And what record would that be you might wonder?

Well, the plan would be to get as many Warframe players as possible, to show their facial hair in-game (in Warframe). And by doing so, showing their open support to the “Movember” movement.

The Warframe community will do what they can to support the “Movember” movement.

Great cause indeed, and the Guinness world record attempt will take place tonight between 21:00 and 22:00. So if you´re a Warframe player, show your facial hair like Chewbacca shows his 24/7!

Press release:
Join the Largest Gathering Of People Wearing False Mustaches Simultaneously In A Video Game’ tonight Friday, November 14th

LONDON, ONTARIO – November 14, 2014 – In honor of the Movember Foundation’s annual Movember campaign, Digital Extremes, creator of the AAA Free-to-Play title, Warframe® is calling on
its players (“Tenno”) to set a GUINNESS WORLD RECORDS title by encouraging players to display their facial hair in-game for a good cause tonight, November 14th between 21:00 and 22:00 Central European Time.

Earlier this month Warframe released a variety of virtual mustaches players could equip in-game. As new Movember donation levels were met on the official site –www.warframe.com/movember — a new in-game mustache was released. To get players in thespirit, this video shows off the in-game ‘staches in full swank. http://youtu.be/5CnX805Izjc Now, to further raise awareness for men’s health, Warframe will set the world record for The Largest Gathering of People Wearing False Mustaches Simultaneously in a Video Game.

Warframe is asking its players worldwide across PC, PS4™ and Xbox One to gather online wearing their virtual mustaches, tonight Friday, November 14th from 21:00 – 22:00 Central
European Time to help set the world record. The record setting hour will also be aired live on the Warframe Twitch channel at www.twitch.tv/warframe for all to see and participate in the hair raising festivities.

“Our Tenno have already shown strong support through their contributions and the variety of Movember activities they’ve participated in so far,” said Meridith Braun, VP, Publishing at
Digital Extremes. “Setting a Guinness World Record as part of our continued awareness efforts takes it to a whole new level and we hope it pays off by shining a big spotlight on a great cause.”

To ensure the record is officially reached by Guinness World Record rules and standards,Digital Extremes is turning to an impartial third party, Michael Katchabaw, an Associate Professor at the University of Western Ontario specializing in computer science for games, to track the record setting statistics. In addition, members of the Warframe gaming community will help establish proof of the feat by sending in screenshots of their mustached Warframes and teammates as they join in the record attempt.

The Movember Foundation is the leading global organization committed to changing the face of men’s health. Once signed up on Movember.com, men, also known as Mo Bros, grow a mustache for the 30 days of November, raising awareness and funds for men’s health programs as friends and family donate to their efforts. Since 2003, the Movember community has raised over $574 million and funded over 800 programs in 21 countries.

Warframe is a free-to-play fast-action PvE action game available on PC, PlayStation 4 and Xbox One that is often described as MMO-Lite. Squads of four players band together to advance their characters and battle the oppressive forces throughout the Solar System.

Introduced to the game as newly awoken Tenno warriors, players are thrust into a universe at war and armed with ancient exo-skeletal technology only they can operate. These Warframes bring unimaginable power and skill to the Tenno and provide players with unique offensive and defensive powers to explore and master.

About Digital Extremes Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world’s top independent development studios in the interactive entertainment industry. The Canadian-based developer has a rich history in developing some of the industry’s top first-person shooter and action games.

Originating with the co-creation of Epic Games’ multi-million unit selling Unreal® franchise including Unreal, Unreal Tournament – and all itsiterations — and continuing with such hits as Dark Sector®, BioShock® for the PlayStation®3 and the multi-player campaign of BioShock 2.

More recently, Digital Extremes earned critical acclaim for the development of first-person shooter, The Darkness® II, based on the comic book series of the same name and the use of its proprietary technology, the Evolution Engine™. The studio is currently developing and publishing the Free-To-Play action game, Warframe® available now on PC, PS4™ and Xbox One.

For more information about Digital Extremes, visit the company website at www.digitalextremes.com. To sign up for Warframe, visit www.warframe.com. Warframe and the Warframe logo are registered trademarks of Digital Extremes Ltd.

Robin “V-Act” Ek
The Gaming Ground