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Press release:
PARIS, FRANCE – February 17, 2023.
Gameloft for Brands, a leader in the creation of gaming and gamified experiences for brands, is pleased to announce the latest season of its pulse-pounding, adrenaline-charged esports event – “Porsche Asphalt Series 2023” – has hit “Asphalt 9: Legends“, the latest game in the billion-downloaded Asphalt racing franchise.

Starting this coming Friday through February 22, racers around the world can take part in the first qualifying round speeding through city streets and surviving dangerous turns of San Francisco – Bridge Finale in the Porsche 911 GT2 RS Clubsport until February 22.

Then from February 24 through March 1, players will feel the bite as they get behind the wheel of the Porsche 918 Spyder racing through Cairo – Thousand Minarets. The third qualifying round will require players to tame the Porsche Taycan Turbo S starting on March 3 and racing their way to the finish line on March 8 in Shanghai – People’s Square Dash.

Before entering the finals, players are encouraged to buckle up as they sit in the driver’s seat of the Porsche Carrera GT between March 10 and March 15 in Nevada – Dam Buster.

The finale will take place on April 27 in Barcelona where finalists will find competition driving all the previously mentioned cars in a legendary conclusion. Fans both in person and online are not going to want to miss this worldwide event. In fact, fans watching the livestream will be able to earn some awesome prizes!

Gameloft for brands and Porsche open a new collaboration that brings additional partners to this series: Bose and TAG Heuer. This partnership provides an opportunity for the Asphalt audience to discover a new gamified experience and exclusive branded content in-game including 4 exclusive branded liveries only obtainable by participating in this event and much more.

As a result, players around the world will take part in the branded qualifier events and participate in the Finals for a chance to win 15.000 € and amazing prizes from Bose and TAG Heuer. Prizes include a TAG Heuer Connected Calibre E4 – PORSCHE EDITION for the competition winner, a pair of Bose QuietComfort 45 Headphones for the competition’s silver medalist, and a pair of Bose QuietComfort Earbuds II for the final podium position.

On top of these amazing prizes for finalists, TAG Heuer and Bose will be awarding four additional pairs of Bose QuietComfort Earbuds II and a TAG Heuer Connected Calibre E4 – 42mm watch to players who participate in the competition and beat a specific benchmark time in the qualifiers.

For more information, visit the Asphalt 9: Legends website.

About Gameloft for brands
Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety.

Gameloft for brands has received the TAG Certification Against Fraud Seal and follows MOAT’s standards. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ferrero, Ford, FOX™, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.